Using Digital PR to Earn Links to Your Online Store

If you’re running an eCommerce business, you already know how tough it is to stand out online. That’s where using Digital PR to earn links to your online store becomes a game-changer. In today’s competitive search landscape, it’s not just about having great products—it's about getting the right attention from the right places.

Digital PR helps boost your site’s authority, drive more organic traffic, and build trust with potential customers. And with SEO and voice search evolving fast, smart businesses are turning to Digital PR as their secret weapon to rank higher and sell more.

What Is Digital PR?

Digital PR (Public Relations) is a strategy that uses online channels to increase brand awareness and drive referral traffic. Instead of traditional media, Digital PR focuses on:

• Online publications

• Blogs

• Influencer outreach

• News sites

• Social media platforms

The end goal? Quality backlinks that improve your domain authority, drive traffic, and boost your store’s visibility in search engines.

Why Backlinks Matter More Than Ever

Backlinks are like votes of confidence from other websites. When trustworthy sites link to your online store, search engines see you as credible and push you higher in search results. That means:

• More visibility in Google

• More traffic from organic searches

• More sales with less paid advertising

Backlinks are one of Google’s top three ranking factors. So yes—they matter. A lot.

How Digital PR Helps Earn High-Quality Links

In Ecommerce Seo Service Traditional link-building methods like guest posting or directory submissions still work to a degree—but they’re no match for what Digital PR can do. Here's how it takes link-building to the next level:

1. Creating Newsworthy Content

People don’t link to boring content. Digital PR helps you create:

• Industry reports

• Infographics

• Product launches

• Data-driven stories

• Expert insights

These pieces are crafted to grab the attention of journalists and bloggers looking for fresh, interesting stories.

2. Pitching to the Right People

This isn’t spray-and-pray outreach. You target:

• Relevant journalists

• Bloggers in your niche

• Influencers with strong followings

• Local news outlets (if it fits your brand)

The pitch focuses on why your story matters to their audience—not just yours.

3. Getting Featured on Authority Sites

Once you get picked up, your store could be featured in places like:

• Forbes

• Entrepreneur

• HuffPost

• Industry-specific blogs

• Local news

These sites have high domain authority—and links from them can skyrocket your SEO performance.

Step-by-Step: Using Digital PR to Earn Links to Your Online Store

Let’s break it down into an easy-to-follow process:

Step 1: Define Your Campaign Goals

Before anything else, ask:

• Are you trying to boost traffic?

• Do you want to increase brand awareness?

• Are you launching a new product?

Having clear goals helps guide every other decision.

Step 2: Research Your Audience

Use tools like:

• Google Trends

• BuzzSumo

• Reddit

• Quora

Find what your target audience is searching for and talking about. This helps tailor your content and angles.

Step 3: Develop a Story-Worthy Hook

This is the heart of your campaign. Think:

• Unique product uses

• Surprising stats from your sales data

• Customer success stories

• Viral trends related to your niche

Make sure the angle connects emotionally or solves a real problem.

Step 4: Create Content That Deserves a Link

Whether it's a report, infographic, or blog post—your content needs to be:

• Visually appealing

• Easy to understand

• Backed by data

• Valuable to the reader

  
  

Step 5: Build Your Media List

Use tools like:

• Muck Rack

• Hunter.io

• Prowly

• Twitter search

Find relevant journalists and bloggers. Personalize your outreach for each one.

Step 6: Pitch with Purpose

Don’t just send a press release. Send a quick, compelling email that answers:

• Why is this story important now?

• Why does it matter to their readers?

• What makes your data unique?

  
  

Step 7: Follow Up and Track Results

Not everyone will say yes the first time. Follow up respectfully. Then, track:

• Number of links earned

• Referral traffic

• Increase in domain authority

• Sales and conversions from earned media

  
  

Semantically Related Keywords to Include

Using semantically related keywords strengthens your SEO while keeping the tone natural. Here are a few examples used throughout this article:

• Online store visibility

• Link-building strategy

• eCommerce backlinks

• Digital PR campaign

• Organic traffic growth

• Influencer outreach

• Domain authority boost

  
  

My Experience with Digital PR

When I first started working on growing an eCommerce site, Digital PR was a game-changer. With the right story and a little hustle, we landed features on niche blogs and even local news—our rankings and sales both climbed fast.

Voice Search & NLP: Why Natural Language Matters

With more people using voice search, your content needs to sound like real conversation. That’s why using plain, everyday English is key. You’re not just writing for Google—you’re writing for people who ask questions like:

• “Where can I buy eco-friendly pet products?”

• “Best online stores for handmade jewelry”

Natural language helps RankBrain understand your content, and helps your store show up in those voice-activated queries.

Frequently Asked Questions

How long does it take to see results from a Digital PR campaign?

You can start seeing traffic and link-building results in 2–6 weeks. However, the SEO boost may take a few months to fully kick in as search engines re-index your site.

Do I need to hire a PR agency?

Not necessarily. While agencies bring expertise and media connections, small eCommerce businesses can run effective campaigns in-house with the right tools and strategy.

Is Digital PR better than traditional link building?

Yes, especially for eCommerce. Digital PR builds high-quality, earned backlinks that carry more SEO weight than paid or low-quality links.

Can I reuse the same campaign for different products?

You can, but tweak the pitch and story angle to match each product’s unique appeal and audience.

How many links do I need to rank on Google?

There’s no magic number. It depends on your competition and target keywords. However, a few high-quality links can be more powerful than dozens of low-value ones.

Final Thoughts

Want more people to discover your online store? Focus on using Digital PR to earn links to your online store. It’s a smart, sustainable way to grow your brand and increase your traffic—without depending on ads alone. Take the first step today and start building those connections that count.